SRAM began with the goal of creating the absolute best shifting system for bicycles. In 1988, SRAM released the original Grip Shift system which took a fresh look at drivetrain components with modern twist shifters. Then, to support their innovative outlook, SRAM invested in Sachs Bicycle Company and built a state-of-the-art manufacturing facility in Schweinfurt Germany.Today, all SRAM fabricates is bicycle components, which is why they do them so well.
SRAM wasn’t satisfied with just building shifters and derailleurs, though. They wanted to design the entire drivetrain and component system for a bicycle. Their reasoning is when advancements are continuously made to every attribute of every component the result is overall synergy second to none. That's why SRAM joined forces with RockShox, Avid, and TruVativ to complete the package with suspension, brakes, bottom brackets and cranksets. SRAM now designs and builds entire component systems that work flawlessly together.
SRAM continues to refine and redefine the ultimate ride. This is most evident in the harsh testing arena of the professional cyclist. They stress their drivetrains with powerful force and demand clean crisp shifting and powerful braking all in a stunningly lightweight and durable package. These athletes are the source for new ideas and improvements. From mountain to road, SRAM sponsors world-class athletes. And they expect nothing less than perfection from SRAM.
The casual rider appreciates a bike the shifts smoothly and brakes perfectly, too, so SRAM's attention to detail carries through to every product in every line. That’s why we proudly carry SRAM components. If you feel your bike could work better, be a little lighter or just ride more comfortably, we encourage you to pick our brains on what SRAM components would make the biggest difference. We have a wide selection, and whether you’re looking to upgrade a derailleur or much more, we’ll help you choose the perfect SRAM products to make every ride all that much more fun!